A Press Release is a form of written communication that is distributed specially for the members of the media. It is written with the sole purpose of announcing something that has news value. Normally, Press Releases are made on newspapers. In the virtual world, Press Releases are published in Press Release sites. With the growing magnitude of the internet, online Press Releases are becoming increasingly popular. Press Releases are hooks that attract traffic and improve the website's Search engines ranking in Google, Yahoo and MSN.
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