Monday, September 20, 2010

Search Engine Optimization Services, On-page Optimization & Off-page Optimization from SEO Company

 Search Engine optimization is the process of improving the volume of traffic to the website from search engines Google, Yahoo and MSN through organic search engine optimization. Search engine optimization can be divided into two parts

a)    On-page optimization
b)    Off-page optimization

On-Page optimization:

On-page optimization is the process of optimizing the web pages of your website. In on-page optimization web pages will be optimized with regards to keywords, meta tags, images, content, alt tags and other visible parts of the site. On-page optimization is the one of the very first step in SEO.

Major Element of on-page optimization are listed below:

1)    Title optimization:

Title optimization is first step in the on-page optimization. Title tag is the very important website optimization element. Title should be short but descriptive enough for customers to get your business and services. Title tag is very important because title tag is the first thing that is indexed and shown by the search engine.

2)    Meta tag optimization:

Meta tag describes the brief description of your website focusing on the area and services where you are providing. In meta tag we have to add better keywords and it should be well written otherwise more chances are there to ignoring the website. More important thing is that in meta tag we have to add sell points, keywords and toll free numbers.

3)    HTML Tags:

While optimizing website HTML tags H1, H2, H3, etc are also very important, this describes the theme of the page. Also we have to take care of text style such as bold, italic and quote.

4)    Keywords optimization and synonyms:

We have to select the proper keywords for optimization. First of all we have to do keywords research from that we can find more searchable keywords, depending on that keyword search volume we have to consider the keywords also we have to add long tail keywords which helps in SEO.

5)    Image optimization:

Search engine will not read the images and the flash banner, they will read only text so we have to use some special tags for images in order to give some meaning. ALT tag or alternate Text is the text to describe the web images. We can use relative keywords in Alt text if your browser cant display the for some reasons, the ALT text is used in place of that particular image.

Off-page Optimization:

Off-page optimization plays more important role in search engine optimization. Off-page optimization is the process of building the links the website. If we create more backlinks we can get more traffic means more business. So off-page optimization plays more impotent role.

Finally, whole process of search engine optimization goes through various phases such as
  1. Understanding the client’s business
  2. Finalizing the related keywords
  3. Optimization of web pages submitting to search engines
  4. Tracking results & Competitor analysis
  5. Maintaining and improving results

So what are you waiting for? Make your website get on top by using our Search engine optimization services.

Get a free quote on search engine optimization services right now!!!

Robert Smith is a Marketing Expert specialized in Internet Marketing, His SEO Company offers you with reliable but affordable Search Engine Optimization services for your online business.

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